Saturday, October 11, 2008

you're Laid Off- Sung In the Key of B Flat

I take it back- there is such a thing as over-communicating.

If you hate your job and hate your company, and you can’t retire on your 401k anymore, at least be thankful if you don’t have a company song.

No such luck for the employees of Shell--

Their song, from a team-building course in Asia, and is causing Shell’s more buttoned-up executives in Europe to cringe, is called “Growing and Winning” and is set to “We Are the World”.

Listen for yourself at your own risk- you can even sing along if you want to-


“We have moved on, growing day by day/Sharing strengths, we practice what is best/We are all a part of Shell’s global family/Doing work aligned with everyone.”

Another company chorus comes from Henkel: the name behind some of America’s best-known brands from Dial soaps to Purex laundry detergents. The Henkel corporate song "We together" has been recognized with the American "Stevie International Business Award 2005." as the best corporate song in the world. Donald Trump, was among the judges. Maybe he should be fired for this one.

The best I can say is that in the spirit of Globalization, you can have it your way-


I have to scoot- BRANDEMiX is looking for the best internal communications jingle writers. Send samples here.
Mission Song Samples

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.