Here’s why I love it:
It’s actually informative.
I work just a block away from the Wendy’s on Fifth Avenue but rarely have a reason to go inside. Watching the video, however, I learned that Wendy’s sells not just coffee and decaf but also hot tea and cocoa. I honestly had no idea that I could get hot chocolate at Wendy’s. And who wouldn’t want their drink served with a “juicy slice” of lemon?
It wasn’t posted by Wendy’s.
At least, as far as I can tell. The video is posted on a personal YouTube account with no affiliation to the restaurant. The video is so entertaining (or so kitschy) that someone decided to post it for the world to see – and more than 225,000 people have viewed it. Rather than trumpeting this video to the public, Wendy’s was simply trying to educate and amuse their employees; the fact that it’s going viral without their help makes its success completely authentic.
It didn’t have to be fun.
The training video for preparing four hot drinks could have been straightforward. A smiling Wendy’s employee could have conveyed the information in two minutes, at little cost. But Wendy’s took this video to a whole new level, writing an original song, adding effects, and turning a simple one-shot setup into a production with multiple cuts and angles. I’m sure that employees watching the video would go from smiling to laughing to tapping their feet. Even if they’re laughing for the wrong reasons, they’d at least know they’re joining a company that values fun.
This video is proof that it’s possible to be cheesy, fun, and informative all at the same time.
The next time you’re about to create training materials, remember “Hot Drinks” and ask yourself: Is this as fun as it could be? Will it keep the employees’ attention? And if an employee posts it online – a real possibility in the digital age – how will our brand look?