So who is looking for work? Everyone. 35% of respondents said they change jobs at least every five years. Only 47% have stayed at a job more than 10 years. In addition, 51% of employed workers are actively seeking or are open to a new job. That includes 26% of workers making $100,000 or more, proving that no one is safe! All together, Jobvite considers 71% of the entire American workforce to be "on the job market."
College grads go to the following places to vet a prospective employer's company culture: 23% LinkedIn; 19% Facebook; 19% Google Plus; 16% Instagram; 13% Twitter. It's hard to believe, but this is one of the few categories LinkedIn actually wins.
|Image courtesy of Jobvite|
For example, 40% of those surveyed found their "favorite or best" job through a personal connection. The next biggest category was social media but Facebook comes in first at 10%, followed by LinkedIn at 6% and Twitter at 5%.
Facebook virtually ties LinkedIn in the social network used by job-seekers to look up contacts that are employees of a prospective employer.
76% of "social job seekers" (those dependent on social media for job searches) found their current job on Facebook. Almost the same percentage shared an opportunity with a contact, or had a contact share one with them, on Facebook as on LinkedIn. This has to make LinkedIn executives scratch their heads.
It gets worse for LinkedIn. While 94% of recruiters are active on the network, only 36% of job-seekers are. In fact, the social site specifically designed for professional networking comes in last of the four major social channels: 83% of job-seekers are active on Facebook, 40% on Twitter, and 37% on Google Plus.
Not to pick on LinkedIn, but it loses in the mobile category as well. 12% of job-seekers said they've search for a job on Facebook using their mobile device. Only 7% have done a mobile search with LinkedIn.
|Image courtesy of Jobvite|
Let's talk about mobile for a moment. 43% of job-seekers have used their mobile device to engage in some type of job-search activity. (Perhaps the biggest indication that times are changing is that 17% of full-time workers have searched for job on their phone at their current workplace.)
This carries over into the application process as well. 27% of job-seekers say it's "important" to be able to apply for a job directly from their mobile device. 55% say it's "important" that they're able to view job listings without having to register first.
It seems that job-seekers are wising up, as well. 93% of recruiters say they're "likely" to look at a candidate's social profile (whichever one they can find). In response, some job-seekers have untagged themselves from photos, deleted specific content -- and 17% have actually deleted a social media account.
You can see that social and mobile recruiting aren't fads, and they're moving from ancillary tactics to being full partners in an integrated online strategy.
Brandemix has a long history of social media recruiting success, and we'd love to help with your social and mobile campaigns. Contact us for more information.